Originally published by Time on June 1, 2026
Author: Alana Semuels
Original article:
https://time.com/article/2026/06/01/what-is-rubisco-abundant-protein-earth/
Why this matters
TIME published a deep dive on Rubisco and Leaft Foods and our CEO Ross Milne are front and center. The story covers why leaf protein has stumped scientists for so long, what makes it so extraordinary, and how companies like ours are finally able to bring it to market at scale.
We've believed for a long time that Rubisco has the potential to transform the protein sector. Getting that story in front of TIME's audience (millions of people who've never heard of it) is an exciting moment for us, and for the category.
Excerpt from the article
"If you want to gorge yourself on protein, as many people do these days, you have options like beef and chicken, soy and legumes, protein powders, and, of course, leaves.
The last one may not be something you know much about, but the protein found in leaves, called rubisco, is the most abundant protein on the planet. As demand for protein surges, entrepreneurs are pushing to get rubisco into people’s mouths.
“Today, no one knows about it. But over the next 10 years, we’re going to see rubisco be one of the main proteins”"
(Excerpt reproduced for commentary purposes. All rights remain with the original publisher.)
Read the complete story on Time
https://time.com/article/2026/06/01/what-is-rubisco-abundant-protein-earth/
About Leaft Foods
Leaft Foods harnesses the planet's most plentiful protein, extracted directly from green leaves, to make industry-defining products with a fraction of the carbon footprint of conventional dairy protein. Leaft's allergen-free Rubisco protein matches animal proteins in digestibility and nutritional profile and allows their farmer-growers to diversify how they use their land. Founded in New Zealand by highly experienced corporate leaders John Penno and Maury Leyland, who bring deep expertise in food and farming, and led by food industry veteran Ross Milne, Leaft has evolved from a kitchen experiment into a proven sustainable protein solution for pasture-based agricultural economies worldwide. Now accelerating its expansion with a focus on the United States, the company's transformative approach has attracted diverse backers including prominent Silicon Valley firm Khosla Ventures, NBA basketball star Steven Adams, indigenous investor Ngāi Tahu and ACC. Learn more at LeaftFoods.com and LeaftBlade.com
This post contains short excerpts from an article originally published by Time. All rights remain with the original author and publisher.
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